Noida to become India's Mobile Open Exchange Cluster

World Trade Centers Association (WTCA), the governing body of WTCs with 300 centres in 90 countries, is looking to expand operations in India to promote trade and investment. The association provides platform to business entities who are looking to connect globally and prosper locally. Recently, it signed a Memorandum of Cooperation with CASME, China's association of small and medium enterprises who are looking to establish their business in India. 

WTCA has given licenses for the development of 21 World Trade Centers in India. At present five World Trade Centers are operational at Mumbai, Bengaluru, Pune, Noida and Kochi. Out of all these, Noida is the biggest in terms of the total developable area.

Viridian Group is developing the Noida facility on 44 acres, comprising 4.2 million sq ft of mixed-use development, with an investment of Rs 1,000 crore and the company has licence to 12 other such centres across India. The first phase comprising 7 lakh sq ft is already operational. Viridian Group is owned and managed by Mr. Ashish Bhalla. 

With Vivo Mobile taking up the entire 7 lakh sq ft on lease, Viridian group is targeting to develop this centre as mobile open exchange cluster (MOX). MOX will help in cutting operational costs and higher profitability for mobile firms on the back of efficient supply chain systems that will evolve due to the proximity of the vendors and suppliers in the cluster, she said, while inviting mobile companies to set up their units in the Noida centre.