The industrial town of Noida was made functional for business in order for it to be a common business hub for large-scale business set-ups that are technology-driven and also follow the pollution norms. Renowned companies like Escorts and Yamaha were already running their business in this region since the 80’s. It was difficult to convince other leading companies to be a part of the futuristic growth. It was not just industries but also the people were not ready to become residents of Greater Noida.
It is no hidden fact that urban development comes at the cost of transformed farmlands and livelihoods in return for calculated compensation. Greater Noida itself in an example of this phase it went through to provide a better life for the citizens of India. It was not an easy task to acquire land in initial years. There was a fear of loss of wages and the fear of unemployment after losing the farmlands. There was employment fair organised to bring hope and positivity in the hearts of people. The connectivity was beyond roads and highways. It was of progress and organised development where each would be getting their fair share. Farmers felt connected after certain percentage of developed land was assured to be allotted to them.
There were large scale changes with the dawn of new millennium. Real-Estate was the new vision for development apart from the initial industrial focus. Group housing projects brought thousands to Noida and Greater Noida. This formed the base for confidence among corporate firms to set up offices along this region. Today WTC Noida and Viridian Red stand out from the rest in providing new growth opportunities and a reason for collective growth under one umbrella where focus is sustainable development and global outreach.
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